We are the agency where curiosity builds change.
The kind that drives earlier diagnoses, accelerates adoption of breakthrough therapies, empowers people to advocate and make informed decisions, and ultimately delivers better outcomes and better health.
Contact us
When science, story, and strategy converge in the right way, in the right moments, and at the right places.
Because the quality of the questions determines the power of the answer.
Disciplined examination of science reveals hidden truths
Rigorous understanding of disease and human motivation shapes strategy
Fearless creativity translates insight into experience that resonates
Evidence and emotion converge at the exact moment they matter most
Our mission
Our curiosity constantly drives a deeper understanding of everything we touch—from the biology of disease to the science of human behavior—transforming customer insights into captivating creative. We think of ourselves as “translational scientists and storytellers” who unite evidence and emotion into brand experiences that resonate and drive change. We push one another to uncover truths, discover potential, and create energy that moves the needle forward. We are experienced explorers, pragmatic dreamers, respectful rebels, and geek chic.
What we do really matters. Every category where breakthrough innovation meets human consequence demands Creative with Purpose—ideas that are as bold and inspired as the therapeutic innovation they represent.
Our values
Our culture is built on the belief that the best ideas emerge when smart, curious people feel safe to challenge, to question, and to imagine what's possible.
Always ask why—of your teammates, your clients, and yourself and don't stop there—keep asking questions.
Be respectful of others' ideas, opinions, and perspectives.
Don't do things the same way just because that's the way they've been done before.
Speak your mind…and your heart.
Courageously step forward to try something new and help others to do the same.
Be brave enough to defend your opinions and brave enough to change them.
Take the time to teach and learn every day.
Reach out to offer help and put your hand up to ask for help.
Go out of your way to show gratitude and kindness.
Our leadership
Kirsten A. Kantak
President and Chief Executive Officer
Kirsten is passionate about using her curiosity to build knowledge—for herself and for everyone around her. She is driven by her awareness that the work we do helps ensure that HCPs, patients, and caregivers have the latest information about available treatments, giving them the opportunity to make the best choices. For Kirsten, knowledge is power. She loves working with her smart, analytical colleagues because they feed her curiosity by teaching her something new each and every day.
Diane Iler-Smith
Chief Creative Officer
Diane knows that curiosity is the glue that binds her two passions: science and creativity. For Diane, curiosity fuels a creative approach that addresses an important purpose—to share the latest scientific advances with the HCPs, patients, and caregivers who are making critical decisions about treatment. She's inspired by the dynamic nature of our fascinating and constantly evolving business.
Brenda Aske, RPh
Chief Strategy Officer
Brenda believes curiosity is a competitive advantage. She brings together people, ideas, and emerging technologies to challenge assumptions, connect dots others miss, and uncover new possibilities.
Hire us
If you're a small biotech, large pharmaceutical, or an emerging techbio company launching innovation that matters. If you believe breakthrough therapies deserve Creative with Purpose. If you're ready to ask harder questions and demand deeper thinking. We're ready to work with you.
Contact Kirsten A. Kantak, President and CEO
kkantak@omc.com +1 347 327 0692When to connect
Your science is ready. Your market isn't.
First-in-class. Best-in-class. A new standard. We build the brand story that closes the gap.
The disease has been ignored, misunderstood, or stigmatized.
We've helped reshape how conditions are diagnosed, discussed, and treated. We shift beliefs—and behavior along with it.
The category is crowded, and the timing to differentiate is diminishing.
Whether it's a breakthrough in psychiatry, oncology, immunology, neurology, ophthalmology, or women's health, we know how to translate complexity into a simple, irresistible story.
You're seeking thought-partners who truly deliver results.
We tailor our approach to each partnership to drive aligned, efficient outcomes.
Join us
The future belongs to the curious. To those who aren't afraid to question, explore, and turn challenges inside out.
Ready to see what's possible? See open positions.
Biolumina is a full-service, omnichannel creative agency. We offer an end-to-end suite of capabilities built for the complexity of modern healthcare. We deliver insight-driven, integrated work across consumer and HCP audiences with speed and flexibility—bringing together science, strategy, and creativity to create data-informed solutions. We are the agency where curiosity builds change.
Core capabilities include
Strategic consulting & brand development
Scientific & medical strategy
Omnichannel customer experience (CX)
Digital data integration, experience design, and transformation
Global & local execution
Relationship marketing, social, community, and cultural engagement
Find us
Our headquarters are in New York City and we also have offices in Parsippany, NJ and Boston, MA. Our offices are designed as collaborative spaces where people can think together, work together, and build relationships that matter.
NYC
622 3rd Ave, 18th floor
New York, NY 10017
Parsippany
3 Sylvan Way, 3rd floor
Parsippany, NJ 07054
Boston
225 Franklin Street, 10th floor
Boston, MA 02110
Curiosity curated
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